I could wax lyrical with a few cute sentences about how everyone loves Parisian girl style, but we all get it right? Let’s cut to the chase: You want to dress like a French girl! I want to dress like a French girl! Let’s call the whole thing off.
If you have access to an Instagram account and a healthy obsession with fashion, then you’re probably familiar with the sartorial escapades of influencers like Camille Charriere and icons like Jane Birkin. Combined they are the epitome of French style: effortless and feminine.
The ELLE Edit Of The Best French Fashion Brands:
- Best For Feminine Styles: Maje
- Best For Androgynous Silhouettes: Sandro
- Best For Timeless Pieces: IRO
- Best For Statement Sets: Miaou
Fortunately, there are plenty of French fashion brands that present these qualities for us to emulate from Australian shores. And yes, you guessed it: a 2026 rebrand is coming in hot now that we’ve got all the style inspiration we need.
Whether you’re heading to Paris to explore the boutiques and try on the latest French fashions, or you’re channeling that French-girl vibe from the comfort of your sofa, these are the brands we just can’t get enough of.
Read: This Romantic Dress Style Has Returned To Our Wardrobes For Summer
Founded in Paris in 1998, Majel has long been loved for its effortlessly cool approach to everyday dressing, and has earned cult status alongside some of the original ‘French Girl’ brands, like Rouje and Sezane. Maje tends to sway between cute, feminine cuts and styles with a colourful, bohemian edge, balancing polished Parisian tailoring with playful details that feel modern, wearable and just a little bit undone.
MAJE
Ribis Dress
MAJE
Cineuli Shirt
MAJE
Piumasso Pants
MAJE
Meud Cardigan
Sandro flirts with androgyny and the convergence of masculine and feminine styles. Founded in Paris in 1984, the brand is known for its sharp tailoring, clean lines and cool, effortless aesthetic. It’s the perfect label for an urbanite seeking sophisticated, everyday wears.
SANDRO
Leisa Blazer
SANDRO
Solie Tee Shirt
SANDRO
Ada Dress
SANDRO
Textured Embellished Knitted Dress
From chic casualwear to elevated eveningwear, IRO Paris is both edgy and sophisticated. The brand embodies a sharp, timeless take on Parisian chic, with a strong focus on impeccable fit and craftsmanship, ultimately delivering a contemporary wardrobe defined by precise cuts, leather tailoring and modern jersey draping.
IRO
Wool-Blend Twill Vest
IRO
Button High-Neck Sweater
IRO
Five Pocket Trousers
IRO
Azaloa Striped Pocket Shirt
Founded in 1987 by Jean Touitou, A.P.C—short for Atelier de Production et de Création—has become synonymous with understated Parisian style. The brand is best known for its high-quality denim and impeccably made wardrobe essentials, from perfectly cut T-shirts to timeless coats and refined leather goods.
A.P.C.
Striped-Pattern T-Shirt
A.P.C.
Rachel Trousers
A.P.C.
Ninon Tote
A.P.C.
Sela Long Sleeve Shirt
The cult-status French menswear label was once known for being popular among Parisienne cool girls, so much so that local department store Le Bon Marché stocked the smaller sizes on the womenswear floor. Now, the brand officially makes styles specifically for women. A notable mention for anyone who loves luxe knitwear and clean basics.
AMI
Intarsia-Knit Cardigan
AMI
Cropped Long-Sleeve BU Shirt
AMI
Denim Mini Dress
AMI
Embroidered T-Shirt
Established in Paris in the early 1960s, Courrèges is synonymous with clean lines, graphic silhouettes and a distinctly futuristic approach to dressing. Under the direction of Nicolas Di Felice, the house continues to champion sharp, architectural silhouettes and sleek accessories that feel both nostalgic and strikingly modern.
COURRÈGES
Satin Camisole Top
COURRÈGES
Asymmetrical Lace-Trimmed Satin Mini Dress
COURRÈGES
Houndstooth Wool-Blend Mini Skirt
COURRÈGES
Embroidered Ribbed-Knit Top
Best friends Barbara Boccara and Sharon Krief created ba&sh for the same reason so many women create fashion labels: to make pieces their wardrobes were missing, that they couldn’t find anywhere else. The label has become a runaway success thanks to it’s simple design ethos (basics, basics, basics) with a tomboy sensibility that make then capital C-Cool.
BA&SH
Off-Shoulder Gathered Top
BA&SH
Wani Pleated Trousers
BA&SH
Isaac Buttoned Cardigan
BA&SH
Mylos Jacket
Miaou is the go-to label for statement-making matching sets. The sexy, cool streetwear brand is known for its body-hugging silhouettes, edgy colour palettes and bold prints that feel equal parts playful and confident.
MIAOU
Lani Top
MIAOU
Caterina Dress
MIAOU
Fargo Pants
MIAOU
Long Sleeve Tee
Vintage-inspired logo tees, fit-like-a-glove mum jeans and 100 per cent silk blouses make-up the backbone of this Parisian mainstay, which focuses on doing staples, well.
SÉZANE
Chlo Shirt
SÉZANE
Gaspard Cardigan
SÉZANE
Woven Large Tote
SÉZANE
Cesar Trousers
Designed by original Parisienne It Girl, Jeanne Damas, Rouje is arguably the original French Girl brand. Famed for their feminine wrap dresses, casual denim and floral patterns, Rouje is the quintessential riding-a-bike-with-my-basket-bag-and-ballet-flats kind of brand.
ROUJE
Alyona Dress
ROUJE
Leo Sweater
ROUJE
Nilton Top
ROUJE
Isadora Skirt
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