The most wonderful time of the year is here: Black Friday sale season. Although Black Friday’s on Friday, November 28, while Cyber Monday’s on December 1, some sales have started already. Our plan is to channel our inner Carrie Bradshaw and stock up on an array of shoe styles that will see us through summer and beyond.
We’re keen to buy into some of 2025’s biggest shoe trends such as clogs, heeled thongs, and sneakerinas, and to grab some pairs trendy styles from last year that are still kicking around, including loafers, retro sneakers and elevated flip flops (also referred to as ‘beach-to-bar sandals’).
Some shoe sales have started early, so you might find a great deal on your next pair right now. But if last year is anything to go by, we’re predicting many more major discounts ahead. The Black Friday sales are easily the biggest sales of the year, so if there’s a shoe style you’ve got your eye on, now’s the time to grab it.
To help you out in your shopping endeavours, we’re sharing all the stores we predict will be running discounts. Time to find your sole mate.
The ELLE Edit Of The Best Black Friday Shoe Deals:
Think of this as your prep guide: save it, start your wishlist, and get ready to act quickly when new sales go live.
- Hype DC: Up to 50% off selected footwear
- THE ICONIC: 20-40% off footwear faves
- Footlocker: Save up to 40% on adidas and up to 70% on select styles
- The Athlete’s Foot: Select styles up to 40% off
- Platypus: Save between 20-50% on selected brands and styles
- Above The Clouds: Up to 50% off
- Myer: Up to 40% off women’s footwear by Verali, Snadler, Easy Steps, Nine West, Hush Puppies, Adidas and more
- David Jones: Up to 40% off women’s shoes
- Stylerunner: At least 25% off sitewide (T&Cs apply)
- St Agni: 30% off with the code TAKE30
- TheDom.com: Up to 80% off sitewide
- Rebel Sport: 20% off full price footwear
- Teva: Up to 50% off select styles
- Adidas: 40% off selected styles
- Dune London: 40% off storewide (exclusions apply)
- Jo Mercer: 25% off storewide
- Sol Sana: Up to 50% off sitewide
- Christopher Esber: Various discounts, prices as marked
- Farfetch: Extra 20% off sale items
- Tony Bianco: 20% off selected styles
- Billini: 20% off storewide (T&Cs apply)
- Vivaia: Buy two pairs, get 20% off, buy 3 pairs, get 25% off, buy 4 pairs, get 30% off
- Charles & Kieth: 20% off full-priced items
- Alohas: Between 30-50% off selected items
- Teva: Up to 50% off selected styles
- ASICS: 30% off selected styles for OneASICS members
- Alias Mae: 30% off sitewide
Salomon
Salomon’s French, founded in 1947 and originally designed to be worn only for outdoor adventure. Though, it’s since become a street style staple, worn by the likes of Hailey Bieber, Kylie Jenner and Bella Hadid and, in 2023, as part of Rihanna’s Super Bowl performance outfit. Some of its most popular sneaker styles are the XT-6, XT-4 and Speedcross.
SALOMON
XT-6
SALOMON
ACS Pro
SALOMON
Speed Cross 3
SALOMON
XT-Whisper
adidas
Adidas is the brand behind the sneaker style that dominated the fashion scene in 2023: the Samba. Known for its iconic three stripes, the brand also makes beloved sneaker classics like the Handball Spezial, Gazelle, and Superstar, as well as slides like the Adilette Aqua and Adilette Lumia Slides.
ADIDAS
Adilette Comfort Slides
ADIDAS
Samba OG
ADIDAS
Handball Spezial
ADIDAS
Tokyo
Tony Bianco
Tony Bianco’s one of Australia’s best-known footwear brands, operating out of Melbourne since 1972. Every season, it unveils on-trend designs, all quality-made, but still only around the $200 price mark. The brand’s stocked on The Iconic, David Jones, Myer and Revolve, as well as available directly from its own site.
TONY BIANCO
Kimba
TONY BIANCO
Tara Black Nappa
TONY BIANCO
Jasper Sandals
TONY BIANCO
Cherish
New Balance
Though New Balance’s been around since 1906, it’s recently had a major comeback, when its 530 and 327 styles became the go-tos for the trendy “dad sneaker” aesthetic. Most recently, the brand has collaborated with Miu Miu and Ganni, and, in 2024 at Paris Fashion Week, launched a sneaker-slash-loafer design, the 1906L.
NEW BALANCE
530
NEW BALANCE
9060
NEW BALANCE
1906L
NEW BALANCE
574 Evergreen
Billini
Billini’s been around since 2009, started by Susannah Khouzame, a uni student at the time who’d noticed a gap for affordable, on-trend footwear. The brand stocks sandals, heels, and boots, with most styles under $200.
BILLINI
Balton
BILLINI
Runa
BILLINI
Hines
BILLINI
Armas
St. Agni
Kendall Jenner, Gigi Hadid and Margot Robbie have all worn Byron-based brand St. Agni. The brand debuted in 2014, but only launched shoes in 2018. All shoes are made by hand from 100% vegetable-dyed leather.
ST. AGNI
Petit Pouch Heels
ST. AGNI
Perforated Heels
ST. AGNI
Cross Detail Sandal
ST. AGNI
Soft Glove Ballet Flat
Jo Mercer
Melbourne-based Jo Mercer has heels, boots, sandals, and flats, all made from premium leather and with a fit that feels custom-made for every foot.
JO MERCER
Keva Casual Flats
JO MERCER
April Casual Flats
JO MERCER
Herbie Mid Heel Sandals
JO MERCER
Bloom Flat Ankle Boots
Vivaia
Vivaias point of different are that its shoes are all fitted with padded in-soles for added comfort and made from eco-friendly materials. The brand was started in the US in 2020, and is best known for its square-toe flats. The prices below are based on full RRP, with higher discounts applied when you purchase multiple pairs.
VIVAIA SHOES
Jogger Re-Nylon Sneakerina
VIVAIA SHOES
Square-Toe Chunky Heels
VIVAIA SHOES
Square-Toe Mary-Jane
VIVAIA SHOES
Round-Toe Platform Chunky Heel Loafers
Charles and Keith
Charles and Keith is a Singaporean fashion label, making bags, eyewear, jewellery, and all types of shoes, including mules, pumps and espadrilles. You can get shoes online at David Jones or at its own online store, Charles and Keith.
CHARLES AND KEITH
Covered Open-Back Flats
CHARLES AND KEITH
Silko Faux Suede Satin-Lace Ballet Sneakers
CHARLES AND KEITH
Covered Open-Back Heels
CHARLES AND KEITH
Sadira Square-Toe Slingback Pumps
Alias Mae
Melbourne local Tom Kirkhope was the range builder for shoe brand Siren for six years before taking a leap of faith and launching his own footwear label, Alias Mae. Today, the brand’s stocked at big-name online stores including David Jones, The Iconic, Stylerunner and Glue Store.
ALIAS MAE
Shaan
ALIAS MAE
Hilary Flats
ALIAS MAE
Lola Sandals
ALIAS MAE
Ana
Asics
ASICS is a Japanese brand that was originally founded as Onitsuka in 1949, before adopting its current name in 1977. Its most beloved line, the Gel-Kayano, is celebrated for its exceptional stability and plush cushioning with every step. ASICS also owns Onitsuka Tiger, a label loved by style icons including Kaia Gerber, Hailey Bieber, and Taylor Russell.
ASICS
Gel-Kayano 12.1
ASICS
Gel 1130
ASICS
Japan S
ASICS
Skyhand OG
Teva
Like how New Balance became the go-to brand for the “dad sneaker” trend, Teva was it for “dad sandals”. Its durable sandal range work for hiking and river rafting, as well as everyday wear. Conveniently, many of its styles feature velcro straps.
TEVA
Slim Flatform Sandals
TEVA
Midform Universal
TEVA
Hurricane XLT2 Sandals
TEVA
Hurricane Verge Slide
Alohas
Alohas is proudly Spanish, with shoes designed and crafted by local artisans in Barcelona. It’s known for its sneakers—the ALOHAS Tb.56 Suede Leather sneakers are an editor-favourite—and leather and suede flats.
ALOHAS
Tb.56 Suede Leather
ALOHAS
Tb.490 Crochet
ALOHAS
Sway Flats
ALOHAS
Aven Rift Leather Loafers
Technically Black Friday is on Friday, November 28 in 2025, while Cyber Monday is on Monday, December 1. But early Black Friday sales have started and include plenty of shoes — especially with a Click Frenzy sale on November 11, which means some brands will just roll on with sales throughout November and early December. Our plan is to splurge (er, save) on ourselves and stock up on an array of shoe styles that will see us through summer and beyond.
We’re predicting these shoe brands to hold major sales: Alohas, Alias Mae, Charles and Keith, Teva, Asics, Adidas, A.Emery, Bared Footwear, Vivaia, Jo Mercer, St. Agni, Billini, Tony Bianco, and New Balance. Many of the brands are stocked at retailers like THE ICONIC, David Jones, Myer, and Stylerunner, as well as on their own sites.
Some shoe brands even have Black Friday pages ready to go ahead of their actual sales—including Adidas, New Balance and Teva.
Some on-trend shoe styles we’re predicting we’ll see in the Black Friday sales are of clogs, heeled thongs, and sneakerinas. We’re also likely to see many shoe style trends from last year, including elevated flip flops, leather loafers and retro sneakers.
Black Friday shoe sales often have some of the biggest discounts of the year. Expect to get up to 50% off on shoes during the Black Friday sales, and potentially more if retailers are offering Black Friday discounts on top of regular sales.
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